Anca Toma Friedlaender has been Senior Policy Advisor for the Smoke-Free Partnership (SFP) since March 2012, supporting the organisation with its positioning and involvement in the European and global tobacco control policy debate, with a particular focus on the revision of the Tobacco Products Directive.

Previously, Anca was a consultant in public affairs and communications at Burson-Marsteller, where she provided strategic advice to companies, EU agencies and non-governmental organisations on EU health policy and advocacy, developed and coordinated the implementation of lobbying strategies on various health areas including tobacco control and smoking cessation. Before that, she was an advisor to the Romanian Chief Negotiator with the EU working on communications and media relations and coordinating the preparatory work for accession conferences.

Anca holds a degree in Political Science from the University of Bucharest and a Master's degree in European Politics and Administration from the College of Europe in Bruges.

Email:   anca.toma (at)     

Tel: +32 (0) 2 430 73 56

The Smoke Free Partnership receives operational funding from the European Commission. The views expressed in this website do not necessarily reflect the official views of the EU institutions.


The Smoke Free Partnership is...

a partnership between Cancer Research UK, the European Heart Network and Action on Smoking and Health (UK). We aim to promote tobacco control advocacy and policy research at EU and national levels in collaboration with other EU health organisations and EU tobacco control networks.