The event was hosted by Carl Schlyter MEP from the Greens/EFA parliamentary group and was attended by hundreds of MEPs and European Parliament staff over the course of five days including representatives from every EU institution. At the breakfast debate on 24 April, three presentations were given by leading experts in tobacco control: Margaretha Haglund from Tobaksfakta, Luk Joossens from the Association of European Cancer Leagues and Jean King from Cancer Research UK. The event aimed to counter the myths put forward by the tobacco industry and advocate large, mandatory pictorial warnings and plain standardised packaging at EU level.

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The Smoke Free Partnership is...

a partnership between Cancer Research UK, the European Heart Network and Action on Smoking and Health (UK). We aim to promote tobacco control advocacy and policy research at EU and national levels in collaboration with other EU health organisations and EU tobacco control networks.